• Register
  • Login

European Journal of Molecular & Clinical Medicine

  • Home
  • Browse
    • Current Issue
    • By Issue
    • By Subject
    • Keyword Index
    • Author Index
    • Indexing Databases XML
  • Journal Info
    • About Journal
    • Aims and Scope
    • Editorial Board
    • Publication Ethics
    • Indexing and Abstracting
    • Peer Review Process
    • News
  • Guide for Authors
  • Submit Manuscript
  • Contact Us
Advanced Search

Notice

As part of Open Journals’ initiatives, we create website for scholarly open access journals. If you are responsible for this journal and would like to know more about how to use the editorial system, please visit our website at https://ejournalplus.com or
send us an email to info@ejournalplus.com

We will contact you soon

  1. Home
  2. Volume 7, Issue 8
  3. Authors

Online ISSN: 2515-8260

Volume7, Issue8

Hijab Fashion Consciousness Among Young Muslim Women In Malaysia

    Siti Hasnah Hassan Husna Ara

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 8, Pages 446-447

  • Show Article
  • Download
  • Cite
  • Statistics
  • Share

Abstract

In recent years, Muslim women have espoused Hijab fashion as a part of Islamic faith by mixing the contemporary fashion trend to carry out their act of veiling. In turn, this situation has led to the rapid growth of global Islamic clothing market and opened numerous money-spinning opportunities for the fashion industry players. For them, it has become imperative to understand the perception of their Muslim consumers to offer the right product. Therefore, this research attempts to study what considerations articulate together in Muslim women’s hijab fashion consciousness. The purpose of this study is to analyze the impact of self-congruity, modesty, conformity and need for uniqueness to the fashion consciousness. To find the effect of these four aspects on Hijab fashion consciousness, a self-administered survey with a structured questionnaire was conducted in Malaysia. Data were collected from 200 Muslim women in Malaysia who wear Hijab fashion and then, SmartPLS 3.2.8 was used to analyze the hypothetical relationships. The findings of this study revealed that self-congruity and the need for uniqueness have a positive effect on the hijab fashion consciousness of Muslim women. It refers that Hijab fashion marketers must consider these two aspects while creating or designing a hijab fashion to satisfy consumer's expectations.
Keywords:
    Hijab Fashion Self-Congruity Modesty Conformity Need for Uniqueness Hijab Fashion Consciousness Malaysia
  • PDF (474 K)
  • XML
(2020). Hijab Fashion Consciousness Among Young Muslim Women In Malaysia. European Journal of Molecular & Clinical Medicine, 7(8), 446-447.
Siti Hasnah Hassan; Husna Ara. "Hijab Fashion Consciousness Among Young Muslim Women In Malaysia". European Journal of Molecular & Clinical Medicine, 7, 8, 2020, 446-447.
(2020). 'Hijab Fashion Consciousness Among Young Muslim Women In Malaysia', European Journal of Molecular & Clinical Medicine, 7(8), pp. 446-447.
Hijab Fashion Consciousness Among Young Muslim Women In Malaysia. European Journal of Molecular & Clinical Medicine, 2020; 7(8): 446-447.
  • RIS
  • EndNote
  • BibTeX
  • APA
  • MLA
  • Harvard
  • Vancouver
  • Article View: 386
  • PDF Download: 1,273
  • LinkedIn
  • Twitter
  • Facebook
  • Google
  • Telegram
Journal Information

Publisher:

Email:  editor.ejmcm21@gmail.com

  • Home
  • Glossary
  • News
  • Aims and Scope
  • Privacy Policy
  • Sitemap

 

For Special Issue Proposal : editor.ejmcm21@gmail.com

This journal is licensed under a Creative Commons Attribution 4.0 International (CC-BY 4.0)

Powered by eJournalPlus