European Journal of Molecular & Clinical Medicine

Abstract

In Malaysia, the cases of interpersonal violence were enormously increased. People are exposed to the online network and interlink to one another. Hence, agenda setting study can be broadened by including social media as another media platform. The objectives of this research are to study the issue, the salience level and the sentiment emotions of the issue in the social media. The selected social media platform are Facebook and Twitter. This research used quantitative content analysis. Holsti test tested the reliability of the instrument. 420 social media postings selected using Krecjie and Morgan table. Non-parametric test was used to test the variable of this study. Chi-square statistical hypothesis testing found there is significant association between the independent variable that is social media and dependent variable that is the public agenda. From this research, the result showed that social media provide an important role to the public agenda to make Malaysians aware of the importance of interpersonal violence awareness in Malaysian society.