European Journal of Molecular & Clinical Medicine

Abstract

Tourism in Kerala a fastest growing industry, and a popular tourist destination
in the country. Kerala state blessed with western Ghats, wildlife sanctuaries, wide costrel
areas, beautiful landscape which attract domestic as well as foreign tourists. The state
tourism development corporation promote ecologically sustained tourism that strengthen
local culture, environment friendly development, generation of employment of local people,
preserving the natural beauty of rural areas. Kerala tourism occupies a significant role in
the state economy by contributing more than 10% of the GDP and providing employment
to 1.5 Million people in the state
The tourism industry is properly planned, developed and managed at all levels by the
government result in high economic growth, creation of new employment opportunities,
and better living standard of local people. Tourism department of Kerala frame policies
and plans to strengthen states cultural heritage, natural treasure and lead to positive
economic results especially in rural areas.