The Ways Of Improving Competitiveness Of Textile Industry Enterprises Based On Marketing Strategies
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 7, Pages 751-762
AbstractThe article is devoted to the development of scientific proposals and practical recommendations aimed at increasing the competitiveness of textile industry enterprises on the basis of marketing strategies. Study of international experience in improving the competitiveness of light industry enterprises, widely used marketing strategies and factors shaping competition and interpretation of the essence of "cluster" theory in marketing activities of enterprises, determination of promising strategies of enterprises based on analysis of assortment and competition in textile industry identification of clustering opportunities through the development of the market and assessment of the competitive environment in it, substantiation of the directions and opportunities that can be used in Uzbekistan from the experience of countries with developed fashion industries; The main strategy to increase the competitiveness of textile industry enterprises is to form a model of "Textile Industry Cluster" and determine its socio-economic efficiency.
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