Requirements for implementing marketing plan for sports facilities at the University of Maysan
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 10, Pages 359-374
AbstractThe research contains the introduction and its importance, and the researcher touched on marketing and its importance, and the administrative functions of any organization, as its ability to produce goods and services is limited, and the core idea of the concept is that marketing in the sports field is based on the application of methods. In the university, represented in the stadiums and halls for practicing internal and external sports activities, marketing plays an important and major role in managing sports institutions, so sports marketing is important and what it can do, and from the exploratory study that the researcher carried out with some leaders at the University of Maysan and members of the faculty at the college, and the result was That there is no plan to market the university's sports facilities, as well as the revenues received by the university, are not commensurate with the capabilities possessed by the university, so the researcher decided to study this problem and develop solutions to it. Descriptive method, and the size of the main research sample (41) individuals. The SPSS system was also used to obtain the results of the research, and the researcher concluded that a large percentage of the university’s research sample had positive opinions towards the marketing plan of the sports facilities.
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