IMPROVING QUALITY STANDARDS THROUGH CONSUMER PROTECTION IN INDONESIA
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 2, Pages 6832-6842
Abstract
The paradigm that consumers use today in selecting goods or services is no longer price-oriented; it has become quality-oriented. The implementation of product standardization and certification, especially processed food products is important; not only for improving product’s competitive edge, so that it can compete in national and international market, but also for the purpose of consumer protection. Astate or government plays a major role in the implementation of regulations, particularly related to product responsibilityand standardization of product quality, as well as the monitoring of the implementation. State intervention takes the form of updates in the system of providing evidence through consumer’s protection law that regulates the process of providing evidence for verifying any allegation of violation of law performed by business owners. It has to provide maximum protection for the consumers. With many standardized products in the national and international markets, consumers will be protected in terms of security, safety, and health should they consume the product; the product itself will have great competitive advantages and bargaining power. It is a state’s responsibility to improve the quality of food product by creating effective and efficient National Standardization System
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