TOURIST RISK PERCEPTION AND REVISIT INTENTION: EXAMINING THE VALIDITY AND RELIABILITY OF THE MEASURING INSTRUMENT
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 6, Pages 2661-2666
Abstract
Tourism scholar has recognized that the risk component has an influence on the tourist revisit intention to travel to the tourism places. However, the linkages amongst domestic tourist’s risk perception and revisit intention has not been broadly explored primarily in Malaysia situation. Nevertheless, the current research recommends a close relationship between them. Hence, the aimed of this pilot study is to examine the influence of tourist risk perception toward their revisit intention to visit tourism places in Malaysia. A total of 100-respondent was analyzed using the statistical software IBM SPSS version 24. Before that, content and face validity, reliability and data normality were examined based on expert assessment. From the results of the pilot study, it is shown that the measuring instrument used in this study is reliable, and the data proves rational normality. The findings of this study provide overall support for the proposed measuring instruments for further research.
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