Ways Of Improving Education System By Building A Brand Equity Of The University
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 3, Pages 3766-3771
Abstract
The article remarked the brand strategy implementation in higher educational institution (HEI). When the right selected brand image will create the unique nontangible asset for the educational organization. Ordinary least squares (OLS) regression is utilized to look at the hypothesized connections of the article, and committed with conclusion that in the market place every HEI should develop own marketing strategy to create own brand- Article View: 61
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