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ROLE OF PRICE TOWARDS CUSTOMER SATISFACTION

    Authors

    • Muhammad Asyraf Hasim 1
    • Sanusi Abdul Manaf 1
    • Aeshah Mohd Ali 2

    1 Universiti Kuala Lumpur

    2 UCSI University, Kuala Lumpur, Malaysia

,

Document Type : Research Article

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Abstract

This study aims to measure the relationship between perceived rates on the branded apparel to consumer satisfaction. Price magnitude, price perception, and alternative prices tested for customer satisfaction are three dimensions of perceived prices. Two hundred and forty questionnaires were distributed, obtaining only 176 available answers. In this survey, a purposive sampling method was used, and information was analyzed using SmartPLS. All aspects of the perceived prices demonstrate a positive relationship with consumer satisfaction. In deciding their pricing strategy and tactics, the findings are essential to the apparel market players. In gaining market share and retaining the market, it is also necessary for new or small competitors to change their marketing strategies.

Keywords

  • Customer satisfaction
  • price magnitude
  • price experiences
  • price alternatives
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European Journal of Molecular & Clinical Medicine
Volume 7, Issue 3
November 2020
Page 4179-4190
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  • PDF 254.53 K
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Export Citation
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  • Article View: 444
  • PDF Download: 4,101

APA

Hasim, M. A., Manaf, S. A., & Ali, A. M. (2020). ROLE OF PRICE TOWARDS CUSTOMER SATISFACTION. European Journal of Molecular & Clinical Medicine, 7(3), 4179-4190.

MLA

Muhammad Asyraf Hasim; Sanusi Abdul Manaf; Aeshah Mohd Ali. "ROLE OF PRICE TOWARDS CUSTOMER SATISFACTION". European Journal of Molecular & Clinical Medicine, 7, 3, 2020, 4179-4190.

HARVARD

Hasim, M. A., Manaf, S. A., Ali, A. M. (2020). 'ROLE OF PRICE TOWARDS CUSTOMER SATISFACTION', European Journal of Molecular & Clinical Medicine, 7(3), pp. 4179-4190.

VANCOUVER

Hasim, M. A., Manaf, S. A., Ali, A. M. ROLE OF PRICE TOWARDS CUSTOMER SATISFACTION. European Journal of Molecular & Clinical Medicine, 2020; 7(3): 4179-4190.

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