Exploring Passengers’ Attitudes and Loyalty in Jabodetabek Paratransit During Covid-19 Pandemic
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 8, Pages 1618-1627
AbstractParatransit is public transportation without a fixed route and schedule. Taxi bikes, taxis, and pedicabs are kinds of paratransit. Online paratransit reflects public’s lenience and choice of non-mass transportations. The covid-19 pandemic has limited the paratransit choices that increase contact with other people. This paper aims to explore the factors influencing the paratransit passengers’ loyalty in Jabodetabek. Four factors are proposed, namely affection, cognition, frequency, and subjective norm. This research employs a linear regression in 107 paratransit users. The results reveal that the affective factor influences loyalty. On the other hand, cognition is weakly significant. Subjective norm and frequency do not significantly influence the paratransit passengers’ loyalty.
- Article View: 59
- PDF Download: 94