European Journal of Molecular & Clinical Medicine

Abstract

India today consists of dynamic consumers who are demanding and knowledgeable, increased levels of consumption and increasing population base. Retailing today is transforming a lot from the conventional ways of satisfying the customers. It is continuously searching for new ways to succeed and survive. While deciding the strategy and the distribution systems, the retailer has to consider the ‘bottom-up’ pressure exerted by the consumer. Whether the retailer is good or not will be decided by the customer based on what the ‘new’ the retailer can offer him both in terms of the large variety of products and the bundled services. The retailer has to therefore, constantly innovate new products and services to satisfy the changing needs of the customers. The present paper is an attempt to understand the influence of attributes of product on customer satisfaction.