Increasing Acceptability Of Mobile Banking: An Indian Perspective.
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 7, Pages 2212-2216
AbstractIn the modern competitive era, many communication channels to customers need to be developed through technology. Banking through use of Smartphone and apps is the latest advancement in the field of providing better customer services by banks and financial Institutions. After the beginning of such services in India, transactions relating to the use of mobile for banking have grown, however still there is a long passage to cover since large chunk of clients still believe in the age old ways of performing banking. Mobile banking is offering the customer a very quick, reliable and effective service usually 24X7 to aid transactions. Banks can take the assistance of these services to increase the output and efficiency of their staff members by creating benchmark to provide systematized customer service and enhancing linkage with their clients. This paper examines the benefits as well as the limitations of using the aid of mobile banking and the resulting issues which a customers have encountered.
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