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  1. Home
  2. Volume 7, Issue 7
  3. Authors

Online ISSN: 2515-8260

Volume7, Issue7

To Study The Perception Of Youth On Ooh Advertising As Support Medium

    Ms. Harpreet Kaur Dhandyal Dr. Pavitar Parkash Singh Dr. Sorabh Lakhanpal Navdeep Singh Thind

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 2232-2238

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Abstract

Outdoor advertising plays a significant role in reinforcing brand messages among people. OOH advertising acts like a support medium and provides a right media mix to other main stream media in order to get a greater impact. OOH is a very treasured medium and works as a catalyst to other media such as TV, digital, etc. Ones you watch the commercial at home, step out and see the same messaging again it strengthens the communication.it helps in generating high brand recall. Outdoor media encourages more exploration of the brand among the target customers. On an average people spend 70% of their time per day outside home. The best combination for connecting people in today’s world is mobile phones and outdoor advertising. The said combination of Outdoor advertising and Mobile phones has the power to even prompt people for a brand choice shift. Outdoor advertising is a central channel to reach urban population, since it cannot be avoided or jammed in external surroundings. This research is carried with the objective to find the perception of youth on OOH advertising as support medium .Nearly 76 respondents were contacted using convenience sampling technique and their responses were taken using questionnaire method.
Keywords:
    Outdoor Advertising recall medium support medium recall level reinforcing medium media mix
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(2020). To Study The Perception Of Youth On Ooh Advertising As Support Medium. European Journal of Molecular & Clinical Medicine, 7(7), 2232-2238.
Ms. Harpreet Kaur Dhandyal; Dr. Pavitar Parkash Singh; Dr. Sorabh Lakhanpal; Navdeep Singh Thind. "To Study The Perception Of Youth On Ooh Advertising As Support Medium". European Journal of Molecular & Clinical Medicine, 7, 7, 2020, 2232-2238.
(2020). 'To Study The Perception Of Youth On Ooh Advertising As Support Medium', European Journal of Molecular & Clinical Medicine, 7(7), pp. 2232-2238.
To Study The Perception Of Youth On Ooh Advertising As Support Medium. European Journal of Molecular & Clinical Medicine, 2020; 7(7): 2232-2238.
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