EXPLORING CONSUMER RELATIONSHIP AND ADVERTISING. EMPIRICAL GENERALIZATIONS OF THE BRANDING IMPACT
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 11, Pages 769-773
Abstract
Advertising is that magic wand of marketing that changes the things to a great extent. It's that communication tool used by marketers to reach out the customers easily. It has become inevitable for survival in these days of fairly aggressive marketplace. The strain of advertising and marketing is growing daily so does its charges. Groups started to invest big sum to create number of classified ads to make humans aware about their product/offerings. So, it becomes mandatory to take a look at its effectiveness and its effect on the patron thoughts. Advertising has grown up faster with various varieties of advertising giving their own contribution in framing the consumer buying behaviour. There are actually couple of factors that influence the consumer opinion but advertising happens to be the one that influences to the maximum extent due to its ability to reach out to a greater group of audience. Hence the present paper makes an attempt to validate the role of advertising on the consumer purchase pattern through expert opinion gathered regarding the same along with analysis done through statistical techniques pattern accompanied by possible suggestions for the same.
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