European Journal of Molecular & Clinical Medicine

Abstract

Retaining punter satisfaction is the primary exiting challenges of service trade management. Quality service is also a crucialaspect in the field of viable market. Lam and Zhang (1999) says that during recent years many professional tourism industries are demanded quality product and service.(Grönroos, 1990; Parasuraman et al., 1988) says, any business led to successful due to its service excellence and present punter demand. Hence the researcher attempts to study the satisfaction level of hotel industry punter with respect to Vijayawada city with respect to GCC (guest comment cards).The researcher adopted certain criteria to justify the Gilbert and Horsnell (1998) approach.The results of this study assists the hotel management to assess their exiting methods to handle the punter satisfaction in Vijayawada’s hotels.