A Study On The Factors Driving The Customer Towards Night Food Courts In Vijayawada
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 6, Pages 2959-2967
AbstractThis study was conducted to identify the factors affecting the acceptance to night food courts. Night food courts now set a new trend in many cities. The price, speed of service, food quality and quantity, atmosphere and taste are the main factors influencing people towards night food courts. In fact, it has turned out to be the best night out destination for families and young stars in cities. This research study has been conducted to explore the factors that are driving the people towards night food courts to consume food late nights and midnights. For the study, a city in Andhra Pradesh, Vijayawada has been selected because, the people in Vijayawada have been adopting this very fast in these days. The study is conducted with a sample of 180, by conducting a survey using a well-structured questionnaire as an instrument to collect the primary data required for the study. Some selected personal factors like age, income and cultural trends are taken as the factors of the study.
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