Corporate Identity: A Language Of Corporate Communication
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 7, Pages 1631-1639
AbstractFrom the ancient times logo has been evolved and developed in various ways. Right from the cave paintings people or artist generally used symbols and minimal signs to convey their messages from one to another and now in the present era the designers take the logos and corporate identity design to the extreme new heights with the help of creativity and their thought processes. Now the brand or a company has their own separate name identity and it will allow communicating their customers and consumers with company. From last couple of decades the companies and corporate invest billions of its revenue in their identity designs so that it will create a separate image and goodwill in the market. Sometimes these designs change the purchasing power of the customers and change them into consumers. For example Pepsi co., Coca-Cola, BMW, Mercedes & McDonald’s are some of the famous brands which are more famous by their identities than their products. This will start a long back when the Egyptians are known to have their branded domestic animals with hieroglyphs to mark their ownership. The Romans and Greeks also marked their utensils and other items to identity who is the manufacturer of the particular product. Gradually the whole world adopted some symbols for the ease of recognition and till now it will change in a more systematic way.
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