European Journal of Molecular & Clinical Medicine

Abstract

The potpourri of Indian culture is deciphered by identifying certain popular visual elements that are a part of our everyday experiences. These elements define ourperception and comprehension of that which is ubiquitously Indian. There is an assortment of factors that influences their evolution whilst preserving their indigenous essence. Changing visual technology is one such prominent factor that has defined and redefined cultural value systems in India. This paper essentially deals with how certain cultural ideasin India have been visually transformed through influence of global interventions, while retaining their core essencewith change in technology. Phenomenological analysis based on the Gestalt theory of perception has been adopted to decipherthe meaning of visuals.Random sampling of popular contemporary visuals which exuberate culturalvalues or practiceshave been compared with images from past that are engraved in the collective memory of people. This paper is an attempt to introduce a methodology on how thechosen historical segregations of visuals can be compared to contemporary visual art forms; and interpretations can be done for further investigation of meanings in art, culture and society for future generations of artists, academicians &practitioners.