Green Marketing: Benefits and Challenges
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 11, Pages 3014-3020
AbstractGreen products usually defined as products that are Environmental or Eco friendly and can be recycled. However, each person may have different opinions about green products. This paper explains about traditional marketing and green marketing, green marketing methods, and golden rules of green marketing. As a consequence, the appearance of green products has created a new market known as the green market. Lastly, explains the Benefits and Challenges of green marketing and examines the nature of green marketing and sustainable development.
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