Agenda Setting and Covid-19 in the UAE
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 11, Pages 4462-4468
Abstract: The aim of the research is to analyse the agenda setting of the main newspapers in the UAE in the critical months of the pandemic Covid-19, between March and May 2020. The objective of this study is to explore the media agenda and the public agenda on the UAE’s national news. The research adopts the methodology of content analysis on the three main national newspapers in the UAE, The Gulf News,The National and The Khaleej Times,by determining the frequency of the news regarding Covid-19, therefore discovering the media agenda.In addition, a survey was conducted to determine the public agenda on the topics and news presented on these newspapers; if they actually matched the media agenda. The findings show that the media agenda relatively matches the public agenda as people share the importance of the pandemic of Covid-19 presented in the media.In addition, there is a correlation between agenda setting and the influence on individuals.
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