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  1. Home
  2. Volume 7, Issue 8
  3. Authors

Online ISSN: 2515-8260

Volume7, Issue8

“A Study On Customer Preferences In Life Insurance Industry In India”.

    Dr. Raju. V Dr.P. Periyasamy Mr.Tinto tom Dr.K. Sivasubramanian

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 8, Pages 4511-4520

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Abstract

In today’s tough competition, each employer in provider quarter tries hard to satisfy
their purchaser. In Insurance sector, various new personal organizations have entered in
enterprise by means of doing the merger with foreign businesses. Every day, they are
presenting new offerings with the fundamental plan to draw the new clients & for
maintaining the present clients. In this paper, I attempted to understand the consumer
behaviour in Insurance zone. The foremost goal of this paper to perceive customer
preference regarding plans & agency, their cause of purchasing the insurance regulations,
satisfaction degree & their destiny plans for brand spanking new insurance coverage. Data
become amassed with help of established questionnaire from 200 customers of Bangalore
city. Sample became taken on the basis of convenience sampling, but handiest 192
questionnaires were used for analysis as the remaining 8 had been no longer stuffed
properly by the respondents. Percentage, frequency & Cross tabulation methods had been
used for analysis.
Keywords:
    Insurance Businesses Insurance Regulations consumer behaviour Satisfaction
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(2021). “A Study On Customer Preferences In Life Insurance Industry In India”.. European Journal of Molecular & Clinical Medicine, 7(8), 4511-4520.
Dr. Raju. V; Dr.P. Periyasamy; Mr.Tinto tom; Dr.K. Sivasubramanian. "“A Study On Customer Preferences In Life Insurance Industry In India”.". European Journal of Molecular & Clinical Medicine, 7, 8, 2021, 4511-4520.
(2021). '“A Study On Customer Preferences In Life Insurance Industry In India”.', European Journal of Molecular & Clinical Medicine, 7(8), pp. 4511-4520.
“A Study On Customer Preferences In Life Insurance Industry In India”.. European Journal of Molecular & Clinical Medicine, 2021; 7(8): 4511-4520.
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