USE OF DIGITAL PLATFORMS FOR HEALTH PROMOTION: A STUDY OF SELECTED WEB PORTALS
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 7, Pages 4690-4703
AbstractIn the contemporary scenario, individuals are increasingly using the internet to obtain health-based information. Digital media being a fast, interactive and accessible medium has great potential to motivate and influence an individual’s behavior, medical practitioners, and policymakers to improve health outcomes. Not just patients but even medical experts and government sectors utilize various online platforms to communicate health-related information. Nowadays, there is an abundance of health-related content on the internet, including web portals, mobile apps, blogs, YouTube channels, etc. This research paper identifies the various online health portals and explores the use of such platforms for health promotion. It analyzes the content available on these platforms with reference to selected online health portals. Further, it aims to find out the barriers in obtaining information through digital platforms and suggest possible measures to overcome these. The survey of internet users was conducted to find out the usefulness of e-health portals and related problems in accessing and using health-based information effectively through online platforms. The study suggests ways to effectively utilize the e-health platforms so that it is easily accessible and understandable to its users.
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