ASSESSING CUSTOMER ATTITUDES ABOUT BANK SELECTION FOR GETTING LOANS
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 8, Pages 4987-4992
AbstractThe banking sector, through the distribution of cash flow through all industries, is the backbone of the economy. Banks play a crucial role in raising people's expectations by offering loans for different consumer needs. Such as home buying or building, home renovation, self-education, education for children, transportation, etc. Customers are rational in the new age of technology. Before choosing a financial institution before processing a loan application, they should compare and assess the services offered by banks. It is important for financial institutions to provide their customers with separate services in both qualitative and quantitative ways. This paper makes an effort to analyse these different features, tested by customers before selecting a particular bank to use to issue loans. The primary data is gathered from individuals whose loan application has been processed in particular banks & loans have been approved for them. The two statistical instruments, chi square & factor analysis, are used to interpret the data after analysing the data with descriptive statistics. This paper concludes that banks need to reflect on both qualitative and quantitative qualities associated with banks' personal loans.
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