The New Era of Digital Transformation in Healthcare: “Emerging Technologies for Value-Centered Marketing in Healthcare Ecosystem”
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 11, Pages 5310-5316
AbstractIn an increasingly digital competitive environment, especially in the healthcare ecosystem, digital transformation leaders have an important role, with only a handful of companies evolving into more upgraded digitalisation systems. To renovate experiences of customer, companies required to adapt digital marketing achievement in the drastically modified digital era, reinventing marketing with this kind of travel in the healthcare industry. Also, it is very important to evaluate the impact of digital transformation over the professional competencies and the cutting edge of digital marketing in healthcare industries, which are an integral part of some organization, is to improve digital marketing capabilities as well as invest in current skills training. One way to think strategically is to attract and give alternative services health quality that guarantee their likelihood and satisfaction of recommending additional health care. This research demonstrates that social media sites play a significant part in promoting social networking. The results of this research showed that digital approaches are necessary to improve medical services to expand an enterprise.
Although healthcare IT (HIT) has effective and efficient potential for increasing quality as well as decrease costs in healthcare ecosystem, major challenges have to be addressed, especially in the healthcare sector. This potential has to be fully realized. Research provides true lessons and evaluate the outcomes in learning importance of digital transformation to improve healthcare ecosystems knowing the importance of technology innovation to enhance environments.
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