A STUDY ON FACTORS DETERMINING THE SELECTION OF HOTELS AMONG RELIGIOUS TOURISTS IN SOUTH TAMIL NADU
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 8, Pages 5095-5105
Abstract- The selection of hotels is one of the critical issues for the tourists and it is highly complex activity. Convenience, room features, service, serenity and peer advice are factors determining the selection of hotels among religious tourists. Significant difference is prevailing among factors determining the selection of hotels among religious tourists and their demographics except kind and gender. Service, room features, convenience, serenity and peer advice are positively and directly influencing satisfaction, meanwhile, satisfaction is positively and directly influencing loyalty of religious tourists towards hotels. Hence, hotels should provide facilities of online reservation, travel assistance and guidance to religious tourists. Hotels should be located in near to pilgrim places, to shopping centers and must maintain their reputation and websites properly. Hotels should improve features of rooms and safety measures and they must provide superior quality of services, security and adequate parking area to religious tourists. Further, hotels should give good quality of food and beverages, better lightings and they must keep all the premises of hotels clean and hygiene. Besides, religious tourist should select hotels in religious places based on recommendation of peer groups in order to stay peaceful and comfortable.
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