PROFILES AND PREFERENCES OF OTT USERS IN INDIAN PERSPECTIVE
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 8, Pages 5106-5142
AbstractAs we look back from a few years in India, OTT's platform subscriber growth rate is raising toward high till the date through this (Covid-19) Pandemic Lockdown as this growth is based upon the great Technological advancements that contributing to the OTT providers to bringing high-quality content to our near screens through the Internet. OTT's providers not only depend on their repository but invest a lot of money in producing their content. Many factors, such as new technologies, a drop in data charges, improved Internet speeds both at home and on the Internet. Mobiles, tablets, laptops, and Smart TVs are now to be made for entertainment and made it easy for the consumption of content provided by the OTT providers. This paper is in a novel approach to understand the user profiles and preferences from an Indian perspective.
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