A STUDY ON FORECASTING THE BUDGET TO DEVELOP THE NEW PRODUCT WITH AN EXISTING ONE IN THE POULTRY INDUSTRY
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 11, Pages 6259-6270
Abstract
Poultry manufacturing was the first choice of every farmer in our country. Many companies have distributed a variety of product lines for many decades. Apart from this, companies offer different services to customers. The companies were trying to promote their product with different quality and through personal selling. Though it is having its traditional method of selling, they follow a new strategy to sell their product. According to the trend they promote their product to their target customer and try to keep their existing customer. This study mainly focused on a market research survey on "brand positioning" based on its customers. The aim is to study the awareness of the brand name to the various segments of the farmers and to expand the market for the selective companies in Poultry Manufacturing. Finally, some suggestions and recommendations are given to the companies about the new product development to capture the market share of the poultry industry
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