HARA BHARA ATMANIRBHAR BHARAT
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 11, Pages 6553-6572
“AtmaNirbhar Bharat”, which decodes to 'Self-Reliant India' or 'Self-Sufficient India', is the vision of making India "a bigger and vital part of the global economy", pursuing environment-friendly policies that are competitive, efficient, resilient, being self-sustaining and self-generating. Self-reliance is a thought process that differs from concepts of "self-containment", "isolating away from the world" or being "protectionist". India, having the strategic advantage of experiencing all possible climatic conditions, can be the cradle of food for the rest of the world and leader with its Green-initiatives. AtmaNirbhar is largely hinged on business-as-usual practices, striking a balance between local and global – Glocal, where Indian farmers, producers, and businesses preserve our ancient wisdom, rich biodiversity, and sustainable practices, so as to be the torch-bearer for the rest of the world to follow. The key to AtmaNirbhar Bharat lies in sustainable development, which in turn depends on saving natural resources and promoting an environmental-friendly lifestyle. India could be a leader in green technology for delivering green products and services through green processes which would keep the equilibrium of ecology for a better tomorrow. So, AtmaNirbhar Bharat to be imbibed and promoted with the notion of Green Consumerism to the core as Citizens of the Blue planet are waking up to the warm idea of consuming green.
The Green Consumerism will aptly champion the cause of ‘Green Growth’ for India or “Hara-Bhara AtmaNirbhar Bharat”- India shining and be Grinning paving the Greener pathway.
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