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  2. Volume 8, Issue 3
  3. Authors

Online ISSN: 2515-8260

Volume8, Issue3

IMPACT OF ESPORTS ON SPORTS BRANDING AND CUSTOMER AWARENESS

    Shivam Kailash Dr.Vanishree Pabalkar

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 3, Pages 506-516

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Abstract

Accompanying the popularity of high-performance computers, the amount of scholarly study focused on organized, competitive gaming has steadily expanded. To date, user engagement analysis has primarily concentrated on in-game variables, but external influences, including game streams and game-centered communities, affect the intention to both play the game and make in-game transactions. In particular, a new medium for customer engagement is offered by the rise of professional gaming, known as esports. Many non-endemic conventional luxury companies have, however, avoided capitalizing on prospects for esports brand creation. This paper offers a literature analysis of the past and present literature on esports and sports marketing, resulting in the development of a figure representing the history of the esports endemic and non-endemic industry of esports brand use. This study examines the ability for esports to be a powerful element in recognizing both gaming intentions and spending money on games as well as brand development
Keywords:
    Accompanying the popularity of high-performance computers the amount of scholarly study focused on organized competitive gaming has steadily expanded
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(2021). IMPACT OF ESPORTS ON SPORTS BRANDING AND CUSTOMER AWARENESS. European Journal of Molecular & Clinical Medicine, 8(3), 506-516.
Shivam Kailash; Dr.Vanishree Pabalkar. "IMPACT OF ESPORTS ON SPORTS BRANDING AND CUSTOMER AWARENESS". European Journal of Molecular & Clinical Medicine, 8, 3, 2021, 506-516.
(2021). 'IMPACT OF ESPORTS ON SPORTS BRANDING AND CUSTOMER AWARENESS', European Journal of Molecular & Clinical Medicine, 8(3), pp. 506-516.
IMPACT OF ESPORTS ON SPORTS BRANDING AND CUSTOMER AWARENESS. European Journal of Molecular & Clinical Medicine, 2021; 8(3): 506-516.
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