TO STUDY WOMEN AWARENESS TOWARDS INVESTMENT BANKING
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 8, Pages 5545-5550
Abstract- This study aim focuses on awareness and preferences of women towards the investment banking. The survey was conducted through primary and secondary data by using questionnaire and convenient sampling technique with the sample size of 80 respondents from Bandra East to Goregaon East area in Mumbai city, India. The data has been analyzed using percentage analysis test. Our study was not significantly related to only working women it also includes women from non-working occupation. The study does not conclude age, education qualification and occupation restriction. The respondent's preference indicates that females are more secured towards the investment attitude. Gold were popular investment avenues for majority of the female investors. Female mostly save up for big purchase rather than rely on credit. The research has analyzed that working and self-employed women are more active than housewife while doing investment. There is a huge percentage of women who are still not aware about the financial investment avenues or do not know the benefit of making a financial investment.
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