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AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY.

    Authors

    • Dr.N. MANIVANNAN 1
    • Dr.V. VIJAYALAKSHMI 2
    • Dr.V. ANDAL 2

    1 Associate Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies(VISTAS), Pallavaram, Chennai-117

    2 Associate Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies(VISTAS), Pallavaram, Chennai-117.

,

Document Type : Research Article

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Abstract

The study is fully related for the entire product to be produced only on the basis
consumer and customers. The product all are needed in his personal use and also the retail
purpose, but most of the consumer must to concentrate for the personal promotion. The
promotion performance is based on the experience goods in the present society. Consumer is
always the important assets in the marketing field; the selling targets must to be fulfilled only
by the hands of consumers/customers. The study contained the scope, objectives, and
limitations of the study. The table values are prepared on the basis of Chi-Square test, and the
findings, suggestions and conclusion of the study.

Keywords

  • consumer
  • Goods
  • services
  • Customers
  • Advertisement
  • Experience goods
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European Journal of Molecular & Clinical Medicine
Volume 8, Issue 3
February 2021
Page 733-738
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  • Article View: 234
  • PDF Download: 297

APA

MANIVANNAN, D., VIJAYALAKSHMI, D., & ANDAL, D. (2021). AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY.. European Journal of Molecular & Clinical Medicine, 8(3), 733-738.

MLA

Dr.N. MANIVANNAN; Dr.V. VIJAYALAKSHMI; Dr.V. ANDAL. "AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY.". European Journal of Molecular & Clinical Medicine, 8, 3, 2021, 733-738.

HARVARD

MANIVANNAN, D., VIJAYALAKSHMI, D., ANDAL, D. (2021). 'AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY.', European Journal of Molecular & Clinical Medicine, 8(3), pp. 733-738.

VANCOUVER

MANIVANNAN, D., VIJAYALAKSHMI, D., ANDAL, D. AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY.. European Journal of Molecular & Clinical Medicine, 2021; 8(3): 733-738.

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