Efficacy of Corona Pandemic Lockdown related various activities on youth and the role of Mass Media in Uttar Pradesh, IN
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 11, Pages 7285-7294
AbstractThe media plays a constructive role in today’s society from increasing public awareness to collecting view and opinions of people in various issues. Along with the central purpose, researcher also analyzed the role of media during lockdown. This paper aims to point out the effectiveness of lockdown related various activities on youngsters and role of mass media in it. The objective of this study is set up the preference given by the young generation for which type of television programs during lockdown. Survey research methodology has been used to achieve the objectives of the research using manual statistical tools. Through this research paper it is accomplished that the lockdown was found to the very effective which was imposed on people of India at time when infection was at peak. Lockdown in pandemic worked as a blessing in disguise. Government reschedules DD National programs like Ramayana and Mahabharata. To make their lockdown bit interesting mass media helps to generate information about various activities initiated by Prime Minister Narendra Modi’s such as ‘Tali Bajao Thali Bajao. By this paper it is recommended to media organization to know the impact of lockdown related various activities on different age group people because it will definitely help media agencies in showing various perspective of pandemic.
Keywords: Media, Lockdown, Youth, Activities, News, Awarenes, COVID-19, News Channels.
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