With rising concern of health issues and food safety, many consumers have turned their site attention towards organic products. The increased consumers’ interest in organic food has been attributed among others to the growing demand for food free from pesticides and chemical residues. Organic food promotes a balance among the humans, other living organisms and the nature. It also does not promote any artificial preservatives and they maintain the originality of food. This prevents excess use of harmful ingredients and thereby ensures health. This study is attempted to gain knowledge about consumer perception towards organic products consumption and to see whether there is any potential which might change their behaviour. The rationale for carrying out this study is that consideration for the environment could come only from well informed citizens who are aware of, and fully committed to their rights to a quality health and environment. Nevertheless, before any behaviour can be changed, it is necessary to evaluate the current state of consumers’ awareness and knowledge. Therefore consumer perception towards organic products, willingness to pay for organic products and intention to purchase organic products will be the main agenda of this study.