Abstract The right of learning goes to everyone, including peasants/farmer. Learning happens all of the time, all long life. Due to that, learning is a right and obligation for all. Adult learning has reciprocal process, when teacher and student help each other. Model of learning becomes a crucial thing for the farmers/peasants for they will run the business with the information accepted when they are learning. Therefore, strategy and learning model needed to raise the awareness of the farmers to be more hard working and build their entrepreneur mental. The research conducted in Bogor and North Bengkulu district. The object of the research is agriculture instructors who live in Bogor and North Bengkulu district. The influence factors of learning strategy X3, the influence factors in learning model X4 has real influence toward Y (farmer awareness). The items used in questionnaire are able to rank farmer awareness.