Abstract: The study analyzes the phenomena of the information society, i.e. the information warfare and its genesis in the information age, clip thinking, Smart technologies, and their genesis and interaction. The active development of informatization processes, the growth of information naturally serves as the basis for these phenomena, which play both a positive and a negative role for society. The example of using smart technologies as a tool of information warfare demonstrates the entire spectrum of the designated social consequences of their use (pros and cons). The interdependence of information technology development and information warfare methods, which from the second half of the 20th century, have increased several times (for example, astroturfing, network-centric wars, cyber wars, and the ‘driven hunting’ method). It is concluded that clip thinking leads to a limited worldview of a person in terms of their volumes and the automatic acceptance of any information that nevertheless reaches human consciousness, which in turn forms a fertile ground for manipulating human behavior and consciousness.