Mutual funds are considered to be the best option for investment in this uncertain market. People invest in mutual funds through various methods for various reasons. It became important to investigate the factors affecting the investor’s decision willing to invest in Mutual funds. Though investment in mutual funds is not free from risk, mutual funds industry is growing day by day. In this research paper researchers want to know the about the various motivating factors that attracts potential investors to invest in mutual funds so that mutual fund offering companies make proper strategy to attract more investment from the market.