Online ISSN: 2515-8260

A Study on Television Viewing Habit Among Rural Women of Kanyakumari Dstrict

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N. Priyakumari,Dr. SelvaraniMariappan,


Televisions play a vital role in the lifestyle of common people. TV programs have high acceptance and impact among its viewers and housewives in particular. Its peculiar quality evokes a kind of addiction among the viewers. The insight of the individuals urges to view the shows regularly without missing any episodes. Development of science and technology helps them to enjoy the TV programs at right time. Thus watching serials became a regular practice of many of them. This article is a study about the mind set of television viewing habit among rural women of kanyakumari district.

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