Abstract. The study focuses on changes in the thinking and word usage of creators in the context of a pandemic and highlights the importance and relevance of linguistic-cognitive analysis of authorship and authorship. Creative vocabulary has always been one of the most studied concepts in linguistics. Because how an artist uses a language unit determines his or her individual skill. The concept of authorship is theoretically based on the fact that it is the brightest expression of the alternatives used in relation to this term. The study of the author's word creativity focuses on the issue of enriching the vocabulary of the language, increasing the attractiveness of the language. To understand the author's word creativity, it is important to understand the artist's inner world and thoughts about existence, the level of thinking. Therefore, the importance of cognitive analysis in understanding the full nature of the problem is illustrated in the case with concrete examples. It is cognitively revealed in what situation and for what reason the creator refers to a unit that does not exist in the lexicon of language (accidental, unusual), and it is emphasized that this issue is the basis of linguistic analysis.