Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 4
New product adoption decision differs from the purchase of other established products. Evidence exist indicating that the decision making process, preceding the purchase of an innovation differs from that of the process preceding the purchase of established alternatives. Ramsey et al. (1959) had different approach to the concept. They contended that adoption was of two types - Behavior adoption and cognitive adoption involving critical evolution of practices. Here behavioral adoption was observed by the number of practices actually put into practice, cognitive adoption involved the complex decision and change including obtaining knowledge, critically evaluating the practices in terms of individual situation