Online ISSN: 2515-8260

Effect of Marketing Management Strategies on Performance of Small and Medium Enterprises (SMEs)

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Shipra

Abstract

Besides, a sample of clients was performed for validating business tactics, which included a marketing blend and intelligence of SMEs. A current analytical paradigm integrates the logical perspective of businesses and consumers. An observational study was undertaken in Hisar (India) in small scale & medium scale businesses enhances a knowledge base and government to increase the financial basis, as small industry forms an important part of the country's industrial history. Furthermore, the results indicate that business people can update their knowledge base to raise awareness and research by analysing the exploratory element and testing a sample t. The findings suggest that a communication divide exists between customers and contractors. This analysis gives the service provider the inference.

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