Abstrak : This Study Aims To Determain The Preferences Of Bekasi People To Choosing An Online Pharmacy Store. Based On The Results Of The Pre-Research Conducted, There Are Three Names Of Online Pharmacy Stores That Are The Top Of Mind. Thus More Detailed Research Maps The Community's Preference For Yaotu Pharmacy Onle Store; Halodoc, Http:// Jualobatmurah.Com/ And Http://Apotik.Medicastore.Com, And Involved 120 Respondents In Bekasi Who Knew The Three Online Pharmacy Shops. As For Assessments Related To Web Quality, Reputation And Transactions. Based On The Results Of The Study Showed That Halodoc Is An Online Pharmacy Store That Has Quite A High Core Compared To The Others, Then The Second Order Is Pharmacy, Medastore And Last Is Jualobatonline. Halodoc's Strengths Are In Web Design And Reputation While The Medicastore Pharmacy Excels In Ease Of Transaction.