Abstract Memory is the remembrance of information in the past time for the purpose of influencing action in future. Memory retaining capacity may vary from one person to another. It is mainly controlled by the brain which is encoded and stored in it. There are many techniques that have been found to improve memory including cognitive training, psycho, pharmacology, diet, stress management and exercise. Each technique has the ability to influence memory in a different way. The aim of this study is to determine the factors that influence memory and cognition. An online survey with a self structured questionnaire to analyse the measures done to improve memory and problems causing memory loss. Results analysed using SPSS software version 2.0. Chi square test was done to analyse the association between various parameters. Among 100 participants, 76% responded that improving memory is important. 95% responded knowing the reasons for decreased memory. 67% responded that ageing reduces memory. So this survey is evident that the majority of the population were aware about the memory, causes and steps to boost the memory. This study may also help them to maintain good memory power and the people to be aware of improving memory as well as find the causes for memory loss and avoid them.