Here we are talking about sharing knowledge both indirectly and openly. Here we are using theory of planned behavior and structural equation modeling to analyses. Non family firms and family firms are compared in contrast in the setting of knowledge sharing. Knowledge sharing in family firms is found more than in family firms than non family due to the willingness of family Chief Executive Officers or Hospital Administrator, as it is their own blood. Hence Approach scores well in family firms second subjective norms followed by PBC.