Content Analysis Is A Type Of Secondary Data Analysis Research Tool And Is Focused On The Actual Content And Internal Features Of Media. To Study The Most Interesting And Challenging Research Problems, About The Causes And Effects Of Communication, Content Analysis Is Used. Content Analysis Was To Analyze The Portrayal Of Women In Magazine Advertisements With Reference To Their Body Image Factors In A General Interest Magazine Exposed By Women In Chennai. This Research Follows A Conceptual Analysis Method And The Number Of Occurrences Of Coding Variables Is Recorded In A Coding Sheet In Accordance With A Coding Framework / Scheme. The Magazine Was Carefully Selected For Advertisements Analysis To Provide Coverage Of A Variety Of Female Audiences Of All Ages. Having Coded The Advertisements, The Results Reveal That Majority Of The Models In Advertisements Are Young, Attractive, Partially And Barely Clothed, Nude Models, And Are Thin And Skinny And Appear Very Fit. The Study Reveals That, The Advertisements Do Contribute To The Respondents Desire To Look Like The Models Often Depicted In Them.