Background: Dental clinic is a part of healthcare service. In the current scenario, there are over 13,000 registered dentists in Kerala, most of them set up independent clinics in different parts of the state. Therefore, there is high competition in the field of dental health care. Patient expectations and demand for quality services have increased, hence provision of quality services is important for patient retention referrals. Dental clinics should manage/ maintain, improve upon service quality to enhance patient satisfaction and for better patient care. An ideal clinic must quality services to its patients to improve their satisfaction. The rising literacy rate, higher levels of income, increasing awareness through media, has brought patients closer to demand quality dental health care. Thus, this study on service quality in the dental clinic provides feedback for clinicians for their patient oriented and patient-centric efforts in attracting and satisfying the patients.