Purchasers are conscious of sustainable, ecological or green products in order to review their buying expectations and more cortesis. This exploration seeks to consider the effect on their preference of eco-accommodating products of the customer's natural desires, green product recognition and brand name. Organizations aim to construct things on a daily basis to help with individuals' issues and accomplishment. Significant determinants influencing the buyer's attention and further leading them to purchase green products include health, payment, natural preferences, facts, age , sex, behaviour , beliefs, the labelling of labels, the bundling etc. This exploration provides important knowledge regarding consumer buying behaviour through looking at the shopper 's attention. In comparison to consumer knowledge, Indian consumers are less conscious of natural problems in produced nations. The article discusses the impact of consumer knowledge on the purchasing behaviour of natural or green products and is established by explorers.